The security community is the channel most vendors waste.
Security people can smell a campaign from across the room, and then they leave. The ones who earn their attention do the opposite of marketing at them. They show up, they contribute, and they earn a place in the community first. It’s slower than a campaign, and it’s the only thing that actually works.
That’s what I help security companies do. Not campaigns and lead magnets. A real presence in the community you’re trying to reach, whether that’s the customers who need to trust you or the people you’re trying to hire.
How community marketing compounds
Give the community real value
Earn trust and reputation
The community sells for you
Talent and clients come to you
Two services. Pick who you need to reach.
Community Marketing
Reach the infosec community by understanding how it actually works and what it values, not by marketing at it.
Community Employer Branding
Win infosec talent by building a real reputation in the community those candidates already trust.
Want to reach this community?
Tell me whether you are after customers or candidates, and we will work out the approach that fits.
