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Want commercial success in infosec? Stop doing marketing! (like everyone else)

Want commercial success in infosec? Stop doing marketing! (like everyone else)

by Klaus Agnoletti | Feb 1, 2024 | Marketing

In the rapidly evolving digital landscape, traditional marketing strategies no longer suffice in the InfoSec sector. This article explores a transformative approach based on deep community engagement, demonstrating how genuine support and understanding of the InfoSec...
Got problems attracting infosec talent? It’s time for your organization to learn geek!

Got problems attracting infosec talent? It’s time for your organization to learn geek!

by Klaus Agnoletti | Feb 1, 2024 | Employer Branding

Embracing the infosec community and people in it is important if you want to attract the talent you need. Learning to understand geeks and geek subculture is an important skill here. Read on and understand why both your HR and marketing departments need to learn geek....
Employer Branding: Why Anthropology matters in your efforts to hire cyber security talent

Employer Branding: Why Anthropology matters in your efforts to hire cyber security talent

by Klaus Agnoletti | Feb 1, 2024 | Employer Branding

There’s a lack of talent in hashtag#cybersecurity. Nobody seems to be able to hire enough qualified specialists. Nothing’s new in that. What’s really strange when speaking of this lack of talent is that no one seems to do anything about that and their situation. While...

Recent Posts

  • Want commercial success in infosec? Stop doing marketing! (like everyone else)
  • Got problems attracting infosec talent? It’s time for your organization to learn geek!
  • Employer Branding: Why Anthropology matters in your efforts to hire cyber security talent

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